Love and Olive Oil

Classic Strawberry Jam, 3 Ways (Old Fashioned, Regular Pectin, and Low-Sugar Pectin)

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Homemade strawberry jam is perfect in its simplicity, bright and sweet and bursting with strawberry flavor, no matter if you water-bath process it for shelf stable storage, refrigerate or freeze it, or eat it straight out of the jar with a spoon.

This post is jam-packed (pun intended) with all the info you need to make your perfect strawberry jam, comparing the different types of pectins and the pros and cons of each with recipes, as well a recipe for a traditional, old-fashioned jam with no added pectin.

Classic Strawberry Jam in an open glass jar with a spoon to show texture, with more jars of jam and fresh strawberries in the background.

Welcome to my treatise on strawberry jam, my jamifesto if you will.

The fact I managed to write over 4,500 words (!!) about strawberry jam should tell you just how passionate I am on the subject (at this point I’ve accepted that my personality is just… jam. Case in point, this purse that I picked up last week that is just TOO perfect 😍😍😍… how did Kate know I spent the entire weekend before making batch after batch of strawberry jam??)

If you’ve been following me for any length of time, you know I’m not one to make “plain” anything. Plain chocolate cake? How about a red wine chocolate cake instead? Plain chocolate chip cookies? Stuff ’em with ganache.

And plain strawberry jam? The fact that I’ve got a dozen unique strawberry jam recipes with flavorful additions, interesting infusions and clever combinations like strawberry limoncello, strawberry hibiscus, and guava strawberry jam to name a few, and even more in my cookbook, should tell you something about my personal feelings on ‘plain’ or boring jam flavors.

Overhead, marble background with lots of scattered fresh strawberries and three open jars of different kinds of strawberry jam.

So why am I here posting a recipe for plain ol’ strawberry jam?

Well, I figure it’d be a good opportunity to wax poetic about jam in general and just what you can expect from different styles of jam and brands of pectin. These lessons can be applied to any kind of jam, not just strawberry but other kinds of fruits as well.

(Psst! Don’t forget to scroll down to the bottom of this post to download these adorable printable jar labels, absolutely free!)